Mobility 1st Privacy Policy Background
Mobility 1st Ltd. The stairlift specialist logo

Privacy Policy

Your privacy is important to us

Privacy Policy

Our Commitment to Your Privacy

At Mobility 1st Ltd., we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website or enquire about our stairlift services.

We comply with all UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We're committed to being transparent about how we handle your data and giving you control over your information.

Last Updated: 19th October 2025

Looking for information about cookies? Please see our separate Cookie Policy.

Who We Are

Mobility 1st Ltd. is a specialist stairlift company serving customers across Gloucestershire and surrounding areas. We help people maintain their independence at home through professional stairlift sales, installation, servicing, and repairs.

For the purposes of data protection law, Mobility 1st Ltd. is the "data controller" of your personal information. This means we're responsible for deciding how and why your data is processed.

Our Contact Details

  • Company Name: Mobility 1st Ltd.

  • Registered Address: 152 Bristol Road, Gloucester, GL1 5SR, United Kingdom

  • Phone: 01452 471 969 (local) or 0800 841 1231 (freephone)

  • Email: enquiries@mobilityfirst.co.uk

What Personal Information We Collect

We only collect information that we genuinely need to provide you with our services and improve your experience. Here's exactly what we collect and why:

1. Information You Provide to Us

When you contact us through our website, phone, or email, you may provide:

  • Your name - So we know how to address you respectfully

  • Email address - To send you quotes, confirmations, and important information

  • Phone number - So we can call you back to discuss your requirements

  • Postcode - To check we serve your area and provide accurate quotes

  • Full address - If you proceed to order a stairlift (for installation and invoicing)

  • Details about your enquiry - Such as the type of stairlift needed, staircase configuration, and any special requirements

  • Photos of your staircase - If you choose to upload them (helps us provide accurate quotes without a visit)

  • Payment information - If you purchase a stairlift (though payment card details are processed securely by our payment provider, not stored by us)

2. Information We Collect Automatically

When you visit our website, we automatically collect some technical information through cookies and similar technologies:

  • Pages you visit - Helps us understand which information is most useful

  • How you found us - Whether through Google search, an advert, social media, or another website

  • Device and browser information - Type of device (desktop/mobile/tablet) and browser, so we can optimize the website

  • Approximate location - City or region (not your exact address), helps us understand where our customers are

  • IP address - For security purposes and to detect potential abuse

For more detailed information about cookies and how to control them, please see our Cookie Policy.

3. Information from Third Parties

We may receive information from:

  • Advertising platforms - If you clicked on one of our Google ads, we receive an anonymous tracking code that helps us measure advertising effectiveness

  • Analytics providers - Aggregated, anonymized data about website usage patterns

How We Use Your Personal Information

We use your personal data only for specific, legitimate purposes:

1. To Provide Our Services

  • Respond to your enquiries about stairlifts

  • Provide quotes and product information

  • Arrange free home surveys

  • Process orders and arrange installations

  • Provide aftercare, servicing, and warranty support

  • Process payments and issue invoices

2. To Improve Our Website and Services

  • Analyze website usage patterns (anonymously) to make it easier to use

  • Understand which information is most helpful to visitors

  • Optimize the website for different devices and browsers

  • Identify and fix technical issues

3. For Marketing and Advertising

  • Measure the effectiveness of our advertising campaigns (only if you allow advertising cookies)

  • Understand which marketing channels work best so we can invest wisely

  • Send you follow-up information about stairlifts if you've enquired (we'll only do this with your permission)

4. For Legal and Security Purposes

  • Comply with legal obligations (such as tax and warranty requirements)

  • Protect against fraud and abuse of our services

  • Resolve disputes or handle complaints

  • Enforce our terms and conditions

Legal Basis for Processing Your Data

Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on:

  • Your consent - When you voluntarily contact us or agree to marketing communications

  • Contractual necessity - To fulfill services you've requested (quotes, installations, servicing)

  • Legitimate interests - To improve our website, measure advertising, and run our business effectively (balanced against your rights and interests)

  • Legal obligations - To comply with tax law, consumer protection law, and other regulations

Who We Share Your Information With

We never sell or rent your personal information to anyone. We only share it with trusted partners who help us provide our services, and only when necessary:

Service Providers and Partners

  • Email service provider - To send you quotes, confirmations, and correspondence (they're contractually obligated to keep your data secure)

  • Web hosting provider - To keep our website running securely and reliably

  • Payment processor - To handle credit/debit card payments securely (we don't see or store your full card details)

  • Google and other advertising platforms - Only if you allow advertising cookies, and only to measure campaign effectiveness (see our Cookie Policy)

  • Stairlift manufacturers - Where necessary for warranty claims or technical support

Legal Disclosures

We may disclose your information if required by law or to:

  • Comply with a court order or legal obligation

  • Respond to lawful requests from regulatory authorities

  • Protect our legal rights or prevent fraud

  • Protect the safety of our staff or customers

Data Protection Guarantees

All third parties we work with must:

  • Keep your data secure and confidential

  • Only use it for the specific purposes we've authorized

  • Comply with UK GDPR and data protection laws

  • Delete or return your data when no longer needed

  • Have appropriate technical and organizational security measures in place

International Transfers

Your data is primarily stored within the UK. If we need to transfer data outside the UK (for example, if a service provider uses servers in the European Economic Area), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

How We Protect Your Information

We take data security seriously and implement appropriate technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure:

Technical Security Measures

  • Encryption - All data transmitted over the internet is encrypted using HTTPS/TLS (the padlock icon in your browser)

  • Secure servers - Your data is stored on secure servers with firewall protection

  • Regular updates - We keep our systems and software up to date with the latest security patches

  • Secure backups - Regular encrypted backups to prevent data loss

  • Malware protection - Anti-virus and anti-malware systems to protect against threats

Organizational Security Measures

  • Access controls - Only authorized staff can access personal data, on a "need to know" basis

  • Staff training - All team members are trained in data protection and confidentiality

  • Confidentiality agreements - Staff are contractually bound to keep customer information confidential

  • Data protection policies - We have clear internal policies and procedures for handling data

  • Regular reviews - We regularly review and update our security measures

While we take every reasonable precaution to protect your data, no method of transmission over the internet is 100% secure. If you have concerns about the security of your information, please contact us.

How Long We Keep Your Information

We only keep your personal data for as long as necessary to fulfill the purposes for which it was collected, unless we're required by law to keep it longer.

Data Retention Periods

  • Enquiries that don't proceed to purchase - Up to 2 years, then permanently deleted (allows us to follow up if you're still interested)

  • Customer purchase records - 6 years from date of purchase (required by tax law and for warranty support)

  • Installation and service records - 6 years (for warranty claims and safety compliance)

  • Email correspondence - Duration of customer relationship plus 2 years

  • Website analytics data - Anonymized and aggregated data may be kept indefinitely for statistical purposes

  • Cookie consent preferences - 30 days, then you'll be asked again (see our Cookie Policy)

We regularly review our data retention practices and securely delete or anonymize data that's no longer needed.

Your Data Protection Rights

Under UK GDPR, you have important rights over your personal data. These rights are free to exercise (though we may charge a reasonable fee if your request is clearly unfounded or excessive).

Your Rights Explained

  • Right to be Informed - You have the right to know how we use your data (that's what this policy is for!)

  • Right of Access - You can request a copy of all personal data we hold about you (known as a "Subject Access Request")

  • Right to Rectification - You can ask us to correct inaccurate or incomplete information about you

  • Right to Erasure ("Right to be Forgotten") - You can request deletion of your personal data in certain circumstances (though we may need to keep some records for legal reasons)

  • Right to Restrict Processing - You can ask us to temporarily stop using your data in certain situations

  • Right to Data Portability - You can request your data in a portable format to transfer to another service provider

  • Right to Object - You can object to processing based on legitimate interests, direct marketing, or research

  • Rights Related to Automated Decision Making - We don't use automated decision-making or profiling, but if we did, you'd have rights around this

How to Exercise Your Rights

To make a request or exercise any of your rights, please contact us:

What happens when you make a request:

  1. We'll acknowledge your request within 48 hours
  2. We may ask for proof of identity to protect your data from unauthorized access
  3. We'll respond fully within one month (or explain if we need longer for complex requests)
  4. If we can't fulfill your request, we'll explain why

Right to Complain

If you're unhappy with how we've handled your personal data, you have the right to lodge a complaint with the UK's data protection regulator:

Information Commissioner's Office (ICO)
Website: ico.org.uk/make-a-complaint
Phone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

However, we'd appreciate the chance to resolve any concerns you have before you contact the ICO. Please get in touch with us first so we can try to help.

Marketing Communications

We may occasionally send you information about our services, special offers, or helpful tips for maintaining your stairlift. We'll only do this if:

  • You've given us permission (opted in)

  • OR you're an existing customer and the communication relates to similar products/services

How to Opt Out

You can opt out of marketing communications at any time by:

Important: Opting out of marketing doesn't affect essential communications about your order, installation, servicing, or warranty.

Children's Privacy

Our services are not directed at children under 18. We don't knowingly collect personal information from children. If you believe we've accidentally received information from a child, please contact us immediately so we can delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons.

When we make significant changes, we'll:

  • Update the "Last Updated" date at the top of this page

  • Notify you by email if we have your contact details and the changes are material

  • Highlight the changes on our website

We encourage you to review this policy periodically. Your continued use of our website after changes are made means you accept the updated policy.

Questions or Concerns?

If you have any questions about this Privacy Policy, how we handle your data, or want to exercise your rights, we're here to help:

  • Email: enquiries@mobilityfirst.co.uk

  • Phone: 01452 471 969 (local) or 0800 841 1231 (freephone)

  • Post: Mobility 1st Ltd., 152 Bristol Road, Gloucester, GL1 5SR, United Kingdom

We aim to respond to all enquiries within 5 working days. For data protection requests, we'll respond within one month.

Related Policies

For more information about specific topics, please see:

  • Cookie Policy - How we use cookies and how to manage your preferences