Cookie Policy

Types of Cookies We Use

We use different types of cookies for different purposes. Here's what each type does:

1. Essential Cookies (Always Active)

These cookies are necessary for the website to function. Without them, services you've asked for (like filling out a form or managing your cookie preferences) can't work properly.

You cannot turn these off through our cookie preferences tool, but you can set your browser to block or alert you about these cookies. However, this may prevent some parts of the website from working.

What Essential Cookies Do:

• Session management - Remember you as you move between pages (so you don't have to re-enter information)

• Form functionality - Remember what you've typed in forms as you complete them

• Security - Protect against spam, cross-site request forgery (CSRF), and other malicious attacks

• Cookie consent - Remember your cookie preferences so we don't ask you repeatedly

Essential Cookies We Use:

Cookie Name	Purpose	Duration
adtrak_consent_preferences	Stores your cookie consent choices	30 days
ASP.NET_SessionId	Maintains your session as you browse	Session (deleted when you close your browser)
__RequestVerificationToken	Security - prevents cross-site attacks	Session

2. Analytics Cookies (Your Choice)

These cookies help us understand how visitors use our website by collecting anonymous information. We use this to improve the website and make it easier to use.

What Analytics Cookies Do:

• Count how many people visit each page

• See which pages are most popular

• Understand how long people stay on the website

• Identify which devices people use (desktop, mobile, tablet)

• See where visitors came from (Google search, another website, etc.)

Google Analytics Cookies:

Cookie Name	Purpose	Duration
_ga	Distinguishes unique visitors	2 years
_gid	Distinguishes unique visitors	24 hours
_gat	Throttles request rate	1 minute

3. Advertising Cookies (Your Choice)

These cookies help us measure the effectiveness of our advertising campaigns and understand which marketing channels bring visitors to our website. This helps us invest our marketing budget wisely.

What Advertising Cookies Do:

• Track whether you clicked on one of our adverts (e.g., on Google)

• Measure how many people who clicked an advert submitted an enquiry form

• Calculate the return on investment from our advertising

• Show you relevant adverts on other websites (if you've visited our site)

Google Advertising Cookies:

Cookie Name	Purpose	Duration
_gcl_au	Stores ad click information	90 days
_gac_	Contains campaign-related information	90 days
CONSENT	Stores Google consent preferences	2 years

Important: Even if you deny advertising cookies, we may still track conversions on our server without storing cookies on your device. This "cookieless conversion tracking" allows us to measure marketing effectiveness while respecting your privacy choice.

Manage Your Cookie Preferences

You have full control over which cookies we use on your device. Use the tool below to choose your preferences.

What happens when you change your preferences:

• Your choices are saved for 30 days

• You can change your mind at any time by coming back to this page

• If you clear your browser cookies, you'll need to set your preferences again

• Essential cookies cannot be disabled as they're necessary for the website to work

Cookieless Conversion Tracking

We respect your privacy choices. Even if you deny advertising cookies, we may still track conversions (such as form submissions) using server-side technology that doesn't require cookies on your device.

How Cookieless Tracking Works

When you click on one of our adverts:

1. Google adds a tracking code to the URL (called a "GCLID")
2. Our server stores this code temporarily in your session (not in a cookie)
3. If you submit an enquiry form, we send the tracking code back to Google
4. This lets us measure advertising effectiveness without storing cookies on your device

Why We Do This

• It respects your privacy by not storing tracking data on your device

• It helps us understand which advertising channels bring genuine enquiries

• It allows us to invest our marketing budget more effectively

• The data is anonymous and only used for advertising measurement

This tracking only happens if you actively click on one of our adverts and then submit a form. It doesn't track your browsing behavior across other websites.

Questions About Cookies?

If you have any questions about how we use cookies, or if you'd like help managing your cookie preferences, please don't hesitate to contact us:

• Email: enquiries@mobilityfirst.co.uk

• Phone: 01452 471 969 (local) or 0800 841 1231 (freephone)

• Post: Mobility 1st Ltd., 152 Bristol Road, Gloucester, GL1 5SR, United Kingdom

We're happy to answer any questions and help you understand how cookies work.